Create your one-of-a-kind scents
Witness the production at one of our locations
Inspirational scent Library

Moooi New York Brand Store
36 E 31st St, New York, NY 10016, United States

15 Jan 2022 — 15 Mar 2022

Opening hours: 10am - 6pm
Closed on Sundays

A scent Extraordinary

The next generation Algorithmic Perfumery experience by EveryHuman™ is coming to New York for a special viewing at the Moooi New York brand store. We're excited to pop up in the front gallery and offer you the chance to create highly personalised custom scents. After filling out a brief questionnaire on your phone, you get to watch the futuristic sensory machine create three one-of-a-kind scents based on your answers. You evaluate the creations and dive deeper into the formulae. After evaluating, you can design and produce two new variations on site.

Algorithmic Perfumery by EveryHuman

We are believers in the power of scent to connect us to our true self, to others and the world around us. Our dream is to give every human the agency and freedom to explore their world through scent. Thank you for joining us on this expedition into the future of perfumery.

Anahita & Frederik (Founders)

About Moooi

For over twenty years, Moooi has inspired and seduced the world with sparkling and innovative designs. The venture founded in 2001 is currently led by Marcel Wanders and Robin Bevers. Moooi is named after the Dutch word for beautiful — the third ‘o’ in the brand name stands for an extra value in terms of beauty & uniqueness.

We are intrinsically drawn to beauty and always on the lookout for original ideas.

Moooi doesn’t tell designers what to do, but listens to what designers want to make, try to realise their dreams. Eclectic and always on the edge of commercial reality and cultural interest. To trigger, to create conversation pieces which make your environment more special, a life extraordinary.